Supporting business to validate their product concepts without high-cost commitments
Shilo is a successful HR consultancy. In they journey to growth, they were looking for a way to optimise and scale the client acquisition process. Automating the currently manual consultation process seemed like the logical next step.
We mapped the existing hypotheses around that idea, and transformed them into no-code experiments. We build a simulation of the digital consultation process using Typeform and launched a Google add campaign to learn and test market fit fast and cheap, without investing in big development .
Running the experiment for a month provided the data supporting the insight that automating the manual consultation process wasn’t matching the user needs within the HR industry. This low cost experiment prevented the client from committing to a high resource - high risk investment that wouldn’t succeed in the market.