Enabling product-led growth and scale in Birchal

We partnered with Birchal to transform their ways of working and unlock product-led growth through agile and collaboration.
Scale up
Product - led growth
Transformation
Team augmentation
We partnered with Birchal to transform their ways of working and unlock product-led growth.
Birchal is Australia's leading equity crowdfunding platform, empowering businesses to raise capital and build communities by connecting them directly with everyday investors. By breaking down traditional barriers to investment, Birchal democratizes access to capital, fostering innovation and growth across a wide range of industries.
We partnered with Birchal to enhance cross-functional collaboration and drive business results through their product. By implementing solutions that fostered empowered teams, Birchal was able to scale efficiently and achieve their strategic goals.
The value  we brought

Enabling decission making in product teams

Encancing transparency in the product development by leveraging tracking and estimation analytics.

Cross-functional collaboration

Ensuring optimal communication,
expectations and alignment towards consensus driven ceremonies.

Experimentation and lean metodologies

Transition to lean agile framework
while elevating product strategies through cross-collaborative excellence.

Working together to enable growth
Our team of product, designers and engineers work hand in hand with Birchal existing teams to implement a collaborative and agile framework tailored to their business transformation needs, by working together and progressing the business priorities.  This involved:
  • Establishing Alignment
    ‍    Conducting a Way of Working Workshop to align leadership expectations and sharpen cross-collaboration, strategic problem-solving, and product delivery frameworks
  • Strategic Workshops & Business Support
    Providing strategic workshops and ongoing business support to guide Birchal's product strategy and decision-making
  • Product Culture & Team Growth
    Fostering a robust product culture and supporting team growth through hiring support and cultural influence.
  • Product Delivery Framework
    Co-developing agile frameworks encompassing definition, discovery, and validation sprints to establish a robust product delivery process.
  • Establishing Cross-Collaboration Ceremonies
    ‍    Implementing cross-collaboration ceremonies like prioritization sessions, story mapping, estimation sessions, retrospectives, and sharebacks to ensure unified communication and alignment
Out toolkit for transformation
As we worked together embed with the Birchal teams, defining and building Birchal product, we utilised a range of tools and frameworks to facilitate Birchal's transformation:
  • Ways of Working Workshops
    Bringing product and the broader business together to align vision, build team leadership and enhance cross-collaboration.
  • Agile Framework with Rhythm
    ‍     Introducing a structured agile framework with distinct discovery, development, and learning phases.
  • "Continuous Discovery" as a Product Principle
     Emphasizing the importance of ongoing discovery and experimentation.
  • Prioritization and Experimentation Culture
    Strategically aligning initiatives and fostering a culture of experimentation using Confidence x Impact Mapping and low-code/no-code sprints.
  • Tactical Enhancements & Agile Transformation
    Integrating advanced tools and development practices to optimize productivity and launch agile sprints.
Outcomes: setting up Birchal for product-led success
We successfully brought our initial product to market within a remarkably short two-month timeframe, prioritizing speed and efficiency to gain early traction and user feedback.
  • A clear vision aligned between product and business needs, enabling the whole organisation to excel and innovate as they growth their business.
  • Cross-disciplinary perspectives were unified, and a shared definition of value in product development was established.
  • We developed with Birchal an operational framework that will enssure alignment throughout the organisation as the company grows.
  • The leadership team was equipped with tools to develop team competency and ownership, transitioning from feature-oriented delivery to a problem-solving mindset.
  • A shared understanding of challenges was established, and solutions were collaboratively crafted through the Way of Working exercise.
  • Through continuous value-driven frameworks, Birchal was able to justify future investments in product development and demonstrate the tangible impact of their efforts on business growth.
MVP Launch
Conduct comprehensive market research, utilizing a combination of qualitative and quantitative methods, to identify and deeply understand the primary challenges, frustrations, and unmet needs that Heatseeker's target audience currently faces.
Rapid POC Development
Our team rapidly developed a working prototype within three weeks, showcasing the core functionality of our product concept. This proof of concept served to effectively demonstrate the technical feasibility and market potential of our idea. The successful demonstration significantly bolstered investor confidence in our vision, ultimately leading to securing the necessary funding to further develop and launch our product.
Data-Driven Iteration
We successfully brought our initial product to market within a remarkably short two-month timeframe, prioritizing speed and efficiency to gain early traction and user feedback.
MVP Launch
Conduct comprehensive market research, utilizing a combination of qualitative and quantitative methods, to identify and deeply understand the primary challenges, frustrations, and unmet needs that Heatseeker's target audience currently faces.
Rapid POC Development
Our team rapidly developed a working prototype within three weeks, showcasing the core functionality of our product concept. This proof of concept served to effectively demonstrate the technical feasibility and market potential of our idea. The successful demonstration significantly bolstered investor confidence in our vision, ultimately leading to securing the necessary funding to further develop and launch our product.
Data-Driven Iteration
We successfully brought our initial product to market within a remarkably short two-month timeframe, prioritizing speed and efficiency to gain early traction and user feedback.
The results
The collaboration between Birchal and Everest resulted in impressive results, demonstrating the effectiveness of a well-planned product strategy and agile transformation. By implementing tracking and estimation analytics, Birchal gained a clearer understanding of their product landscape, leading to better decision-making and strategic alignment across teams. The adoption of an agile framework enabled consistent and predictable product releases, replacing the previous irregular scheduling.

Furthermore, through continuous business discovery and value mapping, Birchal ensured their product development efforts were focused on high-impact initiatives that delivered tangible business value. The agile culture fostered a transformative testing approach, allowing for rapid product performance tracking, insights gathering, and iteration. The initiative also strengthened Birchal's product culture, boosting team motivation and empowering leadership to make informed decisions about future investments.

Finally, by utilising continuous value-driven frameworks, Birchal could justify future investments in product development and showcase the tangible impact of their efforts on business growth. Overall, this partnership empowered Birchal to scale efficiently, drive business results, and solidify their position as a leading equity crowdfunding platform. By embracing cross-functional collaboration, data-driven decision-making, and a culture of continuous improvement, Birchal is well-prepared for continued success in a dynamic market.
View Product
Services
provided
  • Product design
  • Engineering leadership
  • Engineering and design augmentation
  • Workshops and aligment sessions
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