Post launch, we saw significant early interest, but our Daily Active Users (DAUs) were down, and session times were notably low. We paused development to analyze key value drivers in the user journey and optimized the product to help customers reach those milestones faster. In parallel, we amplified our efforts through a focused communication strategy via website updates, webinars, and social media support to engage users more effectively.In addition to product changes, we shifted our customer strategy from targeting startups to focusing on more established companies. Our ICPs became more defined, targeting professionals within these firms, from enthusiasts to managers, for whom market testing is their bread and butter.These strategic decisions helped shape the product, ultimately leading to our first set of recurring customers.

We quickly recognized that the value users were deriving from the product was something they were willing to pay for. We conducted A/B testing on multiple pricing points and models, including subscription and pay-per-test options. Additionally, we experimented with different points in the user journey to determine when users would be most willing to pay without interrupting their experience. Currently, Heatseeker offers a 14-day trial before converting users to paid customers, a model that has proven effective for onboarding and retention.

We meticulously crafted a brand identity that places the customer at the core of our values and operations. This means understanding their needs, preferences, and pain points, and ensuring that every aspect of our brand, from messaging to product development, reflects this customer-first approach.